The Challenge
A global environmental services firm retained Forward Observer to improve all aspects of its public sector marketing and sales effort. The client was seeking to retain and expand business in local communities throughout the West.

The Solution
Forward Observer developed a customized research protocol to educate company employees about the economic, fiscal, political and environmental terrain of every potential customer. We developed this research protocol leveraging the extensive experience of company officials who were in the field and dealing with local customers.

To help implement the protocol, Forward Observer designed a targeted recruitment and training program. The program brings qualified graduates from environmental and other departments at leading California universities to participate in the company as research interns.

We continue to assist the client with research requests on demand, political strategy, and staff training.

The Result
The client has maintained the research protocol in place for nearly six years and the hiring program has brought a number of new employees into the company on a permanent basis.

Services Provided
• Strategy Consulting
• Opposition Research

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